Starting is overrated. Have you ever heard someone say, “If I could only just get started, everything would fall into place?” Guess what? It doesn’t! It’s easy to start. Just like it’s easy to join a gym or a weight loss program, it’s relatively easy to get started on creating a business strategy. It’s easy to hire a consulting company to help out. There are hundreds, if not thousands, that would be eager to assist. It’s the implementing, though, that is the difficult part- the day in, day out execution of tasks necessary to achieve the end goal.
Consultants are aware of this. After all, that’s why they are consultants. They don’t like to execute either. It’s much easier to tell people what to do and move on. In fact, most count on the fact that you won’t implement successfully, so they can come back and tell you what to do again next year.
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