Let’s start out by defining exactly what ‘casual marketing’ is. In a nutshell, it’s trying a marketing tactic once, maybe twice, and when you don’t see immediate or expected results, you drop that marketing tactic and either try something else or worse yet don’t do any marketing for a while – hoping clients will just magically appear. This is the old “build it and they will come” disorder. I don’t know if you’re one of the charmed ones or not, but sitting and waiting for clients to show up has never worked for me or anyone I know of.
Now when analyzing reports provided by the U.S. Small Business Association, I noticed a shocking trend. Basically, for every small business that opens its doors each year, another one closes theirs. That’s a pretty scary statistic! And it’s my belief that ‘casual marketing’ is one of the main causes of that statistic being as bad as it is.
