What is on YOUR Business Card?

What is on your Business Card?

Today, with cheap printing, a Business Card should be more than a simple one sided card with your business details on it. It should be something that people will want to keep.

How do we make Business Cards ‘sticky’?

Well not cover them in food obviously but lets think about the blank side. It does not cost very much to get the blank side of the card printed and this on its own can make the card useful to its recipient.

When I think back to the cards that I have kept the following comes to mind:

• Appointment cards from hairdressers or anyone else you make an appointment with on a regular basis. A simple calendar that they can just tick the date.

Now when we think about this, you have a handy little calendar in your pocket or purse. No need to take out your electronic or paper diary when you need to check the day of the week.

• Important dates in your clients relationship to you. If you do accounts you can list the dates to ensure that the legal deadlines are met. You can also put a note in your diary to contact them a good time before these deadlines.

• A special offer. Now I used a hairdresser for years. Suddenly she gave me a card that said on the back I would get a 25% discount if I visited on certain days. I changed my normal appointment to one where I would get a discount. These were obviously times when she was not busy.

There are a lot of other ideas that you can put on the back of your card.

The aims and ideals of your company or a list of services that your company offers.

You can offer a free hour or half hour to a new client. Be specific as to what you are offering and what is not covered.

If you specialise in Digital Audio Typing, you can put hints and tips on the back of your card as this topic is a minefield for the client and worker.

Won any awards? Put full details on the back of the card, it gives you the edge.

I used to go to a coffee shop where the back of my card was stamped and I got a free coffee after buying a set amount.

Inventive

What I am saying is that you need to be inventive. There are billions of cards out there, how can you make yours different. I have suddenly noticed that here in France all medicines are having their names in Braille on the boxes. I have no idea how difficult this would be to put on your card but it would make your card stand out and be another step towards accessibility.

Words of Wisdom

There are many words and phrases that mean a lot to us, putting one on the back of your card would make it memorable.

The outcome

When the time comes to empty out your briefcase, purse or just a pocket full of business cards that you got at a networking meeting, if you are like me you give them the once over before deciding what to do with them. They all go into my CRM database BUT the ones with the interesting information then go into my card book and not the bin. The calendar goes into my purse etc.

Make the back of your card stand out as much if not more than the front. Buy in small quantities and start a trend where clients and prospective clients automatically turn your card over to see what gem you have come up with this time.

Di Chapman is an IT specialist, having won 2 Awards for her work in the promotion of Virtual Working and the support and coaching of Virtual Assistants. She is proud to be the owner of “Become A Virtual Assistant” and VA-Marketing. Both Free web sites.For more informationVA-marketing and Become a Virtual Assistant